Recycling on the go
We are increasingly eating and drinking on-the-go, and consequently more and more recyclable packaging, especially plastic drinks bottles and cans, are going to waste. The on-the-go industry is set to continue booming but many local authorities have no on-street recycling facilities to capture waste. Studies show the public want to recycle but are often unable. A new, cost-effective approach is required.
Following Hubbub’s success of their first recycling on-the-go campaign,#LeedsbyExample, they rolled out similar projects in Swansea and Edinbrugh. Having trialed and tested different approaches in these cities, they were ready to put the most effective methods into practice in a new one – step forward, Dublin!
In collaboration with VOICE, the project in Dublin will make use of different techniques to encourage recycling-on-the-go including colourful new recycling facilities, engaging communications and an eye-catching art installation. We’re also going to make things really simple by recycling cans and plastic bottles only.
What does success look like? More people recycling plastic bottles and cans on-the-go and a greater public understanding on how to recycle and why it is worthwhile leading to a more circular culture in Dublin.